The Eighties are often remembered, fairly or unfairly, for questionable fashion and pop culture aesthetics, but here in Whistler it was a transformative era that saw the resort reach brand new heights. One of the key figures in Whistler’s rise during this period is Lorne Borgal, and we were lucky enough to have him participate in our recent Speaker Series soiree, plus he recorded an oral history interview with us, which help us outline some of his many contributions to Whistler.
Lorne arrived in Whistler in June 1980 with a fresh MBA from Stanford University, driving up from California within days of graduating. He had been hired by Hugh Smythe to help manage a nascent Blackcomb Mountain. As he recalls, “from accounting, marketing, sales, to any of the operating entities, ski patrol, lift operations or anything to be ready for opening day, on the operating side fell to me.” Needless to say, the days were long and the learning curve was steep.
All the business school in the world couldn’t have prepared him for having to wire the telephone lines himself when BC-Tel was on strike, or having to play traffic cop to help skiers get home to Vancouver after a busy day on the slopes. As is the case with so many of our resort’s leaders over the years, Lorne had an ingrained determination to get the job done by whatever means necessary.
As the following audio clip demonstrates, recorded during our December 2015 Speaker Series event, there was no shortage of challenges during Blackcomb Mountain’s early days:
After three seasons Lorne was ready to move on, but fate had other plans. While on vacation in Europe (his first vacation in three years), he received a phone call from Whistler Mountain marketing executive Mike Hurst (who, coincidentally, sat beside Lorne at the Speaker Series), informing Lorne that Franz Wilhelmsen was retiring and Lorne was being considered as his replacement as Whistler Mountain President. Lorne happily accepted the new job, but not before completing his Mediterranean tour.
Here he is at the the December 10,1983 ceremony dedicating the newly named Franz’s Run in honour of outgoing President Franz Wilhelmsen.
For the next six years Lorne oversaw the mountain during a period of intense competition with the upstart Blackcomb. He was at the helm of major projects such as the construction of Pika’s Restaurant – Whistler’s first proper on-mountain eatery, the visionary installatios of the original Peak Chair and the Village Gondola, leading international trade missions to expand the resort’s global reach, and updating Whistler Mountain’s management and customer service to keep up with a rapidly changing world.
Since leaving Whistler Mountain Lorne has served as an executive for a global software company, President of two other resorts, and continues to consult globally for upstart ski resorts around the world. His contributions to Whistler are most notably recognized up in the Whistler alpine, where Bagel Bowl refers to a playful nickname of his, “the Lone Bagel.”