Selling Ideas of the Village

The Whistler Village is often thought of as a single entity, stretching from the gondolas at the base of Whistler Mountain to Marketplace on Lorimer Road, and for some including the Upper Village at the base of Blackcomb Mountain. For those who visit Whistler for the first time, Village North is just as much a part of the Village as Village Square or Skiers Plaza. Village North, however, was built a whole decade after the development of the “original” Village had begun and, according to some stories from the late 1980s, the Village North of today was almost not built at all.

When Whistler, like the rest of Canada, was hit by a recession in the early 1980s, the Whistler Village was still in the early stages of development. While some buildings were completed and businesses were beginning to open, others had only poured their foundations. In 1983, the provincial government under Premier Bill Bennett established Whistler Land Co. Developments (WLC), a Crown corporation to take over the debts and liabilities of the Whistler Village Land Company. WLC also took over ownership of the Village North lands, which were eventually supposed to provide a return on investment for the province.

Eldon Beck and Drew Meredith speak at the event on the development of Whistler Village. Many stories were told, including a few featuring Kevin Murphy of BC Place Corporation and the development of Village North.

The economy slowly recovered and the province and the RMOW started negotiations in 1986 to return control and assets to the RMOW, including the development of Village North. By 1987 most of the Village sites had been completed, the conference centre and golf course were operating, Expo 86 had brought more international exposure to the area, Intrawest had bought Aspen’s interest in Blackcomb and was beginning to develop the Blackcomb Benchlands, and Canadian Pacific Hotels had announced the $80 million Chateau Whistler Resort. Whistler was expanding as a resort and becoming known as a destination.

The relationship between the WLC and the RMOW was not always harmonious. To some, it appeared that the WLC had been sent to “fix the problem” in Whistler and members of the WLC seemed dismissive of the work done and the future ideas for the Village. Over time Chester Johnson, the chair of the WLC board of directors, was persuaded of the merits of Whistler’s original plans for the Village, but Kevin Murphy of BC Place Corporation (another Crown corporations involved in the WLC and the ownership of the Village North lands) needed more convincing. In a speaker event in 2019, Drew Meredith (mayor of Whistler from 1986 to 1990) recalled that Murphy had decided the WLC was going to cut up Village North into residential lots and sell the lots to developers to build what they wanted.

The development of the Whistler Village in the 1970s and early 1980s required detailed plans, models and designs for each building and walkway before anything was built. This was almost not the case for Village North. Eldon Beck Collection

This horrified the RMOW and Meredith called up Lorne Borgal, then the president of Whistler Mountain Ski Corporation, and asked to borrow Eldon Beck. At the time, Beck, who had provided much of the vision of the first Whistler Village development, was working for Whistler Mountain on Olympic Meadows plans that never materialized. As Meredith described it, “We injected Eldon into the room with Kevin Murphy and two hours later they came out arm in arm. And what you got is what we got.”

It’s not clear exactly what happened in that meeting, but Beck jokingly described the experience at the same 2019 event: “I just appealed to his good side and so we went into the room together and I talked to him, we sand the Canadian national anthem, hugged, and cried a little bit and came out and the deal was done.” According to Jim Moodie, it was incredibly fortunate for Whistler that Beck got along with Murphy, who was “one of the toughest guys [he] ever worked for.”

An agreement between the province and the RMOW was reached by August 1989 and a detailed plan for the Village North site had been created. Next week, we’ll look a bit more at the development of Village North to the sale of the last lot in 1997.

2 responses to “Selling Ideas of the Village

  1. Pingback: Expanding the Village | WHISTORICAL

  2. Pingback: A Different Olympic Dream | WHISTORICAL

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