Category Archives: Whistler’s Answers

Whistler’s Answers: April 21, 1983

In the 1980s the Whistler Question began posing a question to three to six people and publishing their responses under “Whistler’s Answers” (not to be confused with the Whistler Answer).  Each week, we’ll be sharing one question and the answers given back in 1983.  Please note, all names/answers/occupations/neighbourhoods represent information given to the Question at the time of publishing and do not necessarily reflect the person today.

Some context for this week’s question: On April 15, 1983, a four hour meeting was held between members of the WRA (Whistler Resort Association, today known as Tourism Whistler) and a panel of marketing experts. Discussions focused on what were termed two “emergency situations” (that year’s summer marketing program was described as “a shambles” and the winter campaign was behind schedule, no doubt due to the uncertainty caused by the economy and the takeover of the Whistler Village Land Co.) and debated the role of the WRA going forward, as well as the responsibilities of its members.

Question: After the WRA marketing meeting held Friday, April 15, what do you think is the Association’s role?

Sjaan DiLalla – Manager, Crystal Lodge – Alpine Meadows

We need more exposure. People in Montreal and the US know nothing about Whistler. It’s the WRA’s job to do advertising in those markets. Our big project now should be promoting the summer as I think the winter will take care of itself. Summer promotion farther afield is where they should be putting their money.

Rich Miller – Owner, Granny’s Food Emporium – Alpine Meadows

First of all, I think the WRA has done a really good job with the budget it was given. They scraped the bottom of the barrel and used all the freebies they could. As a merchant I appreciated being asked for my input as well. Right now what we have to do is pick a course and concentrate on sticking to it.

Inge Nielsen – Owner, Inge’s Gifts and Crafts – Whistler Cay

I don’t feel I got much information from that meeting. Bringing people in from outside won’t help us because they have no idea about Whistler. I think the WRA is there to provide leadership to village merchants. One suggestion I have is that they oversee a major clean-up and landscape project in the village this summer.

Whistler’s Answers: April 14, 1983

In the 1980s the Whistler Question began posing a question to three to six people and publishing their responses under “Whistler’s Answers” (not to be confused with the Whistler Answer).  Each week, we’ll be sharing one question and the answers given back in 1983.  Please note, all names/answers/occupations/neighbourhoods represent information given to the Question at the time of publishing and do not necessarily reflect the person today.

Some context for this week’s question: The school break around Easter made skiing on both Whistler and Blackcomb Mountains busy and both companies hosted special events for kids and families over the holiday. Traditionally, the weekend of Easter marked the beginning of the end of the ski season in Whistler. Into the 1980s, spring and summer were slow seasons, with some businesses closing and some people leaving town.

Question: How do you feel about the decrease in activity around Whistler since the end of Easter break?

Karen Petrus – Village Employee – Whistler Cay

Well, you can definitely tell the season is ending. It’s really slowed down here but it’s nice, because we can get to know the local people. I find customers much cheerier and less demanding now so it’s more relaxing to work. Also, now we have a chance to do our big spring cleaning.

Cindy Brown – Whistler Mountain Ticket Checker – Emerald Estates

Personally I think the skiing is much better without all the little kids around. It’s great to have the mountain to ourselves again. At work, though, I’d far rather be busy – it’s way more fun meeting people and having the crowds.

Nancy Davies – Village Shop Owner – Whistler Cay Heights

I really like to look out of our store and see the village working. That’s the way it should be. When people are enjoying themselves it creates a great atmosphere here. I prefer when it’s busy because I enjoy meeting people and have more fun the more people there are around.

Whistler’s Answers: April 7, 1983

In the 1980s the Whistler Question began posing a question to three to six people and publishing their responses under “Whistler’s Answers” (not to be confused with the Whistler Answer).  Each week, we’ll be sharing one question and the answers given back in 1983.  Please note, all names/answers/occupations/neighbourhoods represent information given to the Question at the time of publishing and do not necessarily reflect the person today.

Some context for this week’s question: In the 1980s, the provincial government opened the Powder Mountain site to bids for development. By 1983, several ski resort developers had been attracted to the area but none had gone further than talking about it. In April 1983, a company called Powder Mountain Resorts Ltd. joined with French consortium SITAC International SA to develop a master plan for the recreational reserve in the Callaghan recreational reserve area. The plan called for skiing on six mountains and seven townsites. Some people questioned the feasibility of a ski resort in the area, in part because of the challenging terrain and unpredictable weather, while others were concerned such a development would dilute the market and draw business away from Whistler.

Question: How viable do you think the Powder Mountain development will be?

Ross Moore – Village Employee – Alpha Lake Village

I think it will probably take business away from Whistler and Blackcomb just because Powder Mountain is closer to Vancouver. People really don’t seem to be loyal to an area when they’re skiing. This might be a good time for Whistler and Blackcomb to join forces instead of competing with each other for the business.

Mark Angus – Mayor of Whistler – Gondola Area

I think there are still a lot of logistics problems to be solved before we see Powder Mountain take off. Where is their commercial base? Where will their sewage go? In the long run I don’t think it will be detrimental to Whistler. The market is still growing and they’d be dealing with a different clientele. It looks a bit like a pre-election perk to me.

Hugh Smythe – President, Blackcomb Skiing Enterprises – White Gold

I don’t think it’s viable at all due to large infrastructure cost. Building and maintaining the access road and putting power and sewage treatment in place will be extremely expensive. Also the skiable area is either too steep or above the tree line which is too high.

Whistler’s Answers: March 31, 1983

In the 1980s the Whistler Question began posing a question to three to six people and publishing their responses under “Whistler’s Answers” (not to be confused with the Whistler Answer).  Each week, we’ll be sharing one question and the answers given back in 1983.  Please note, all names/answers/occupations/neighbourhoods represent information given to the Question at the time of publishing and do not necessarily reflect the person today.

Some context for this week’s question: In March 1983, Whistler was proposed as the site for “Smokin’ in Whistler,” a series of rock concerts that would be filmed here and then broadcast on major Canadian networks. The series had originally been planned for Vancouver, but the producers had trouble getting through “the bureaucratic shuffle” and Whistler was suggested as an alternative by restauranteur Umberto Menghi. The series would have featured acts such as Loverboy, Rough Trade, Rush, April Wine, Bryan Adams, Prism, Streetheart, Chillwack, and other Canadian bands. The free performances would have taken place in Village Square with predicted audiences of 500 to 600 people.

Question: What do you think of the series of rock concerts to be filmed in Whistler Village in late April?

Ken Beatty – Village Employee – West Side Road

I think it will be great for Whistler’s publicity. Anything we can be known for other than skiing will help broaden our base so we’re not just thought of as a winter resort. This could lead to other kinds of music and other cultural events too. I think it’s a great idea.

Ken Davey – Village Employee – Squamish

It’s a really good idea. As soon as everyone hears about it they’ll all come to Whistler and bring the merchants lots of business. Sure it’ll be noisy, but that would be well worth it.

Chris Atkinson – Lift Operator – Adventures West

My feelings are mixed but that’s just because I don’t happen to like the kind of music they’ll be playing. For Whistler’s sake I think it’s great. It will publicize us all over. The noise won’t be much of a problem. There may be complaints but you get that with any project.