Tag Archives: Al Raine

Whistler’s Answers: July 1, 1982

In the 1980s the Whistler Question began posing a question to three to six people and publishing their responses under “Whistler’s Answers” (not to be confused with the Whistler Answer).  Each week, we’ll be sharing one question and the answers given back in 1982.  Please note, all names/answers/occupations/neighbourhoods represent information given to the Question at the time of publishing and do not necessarily reflect the person today.

Some context for this week’s question: The Whistler Village Land Company, a subsidiary of the Resort Municipality of Whistler, was formed in 1978 to oversee the development of the Town Centre.

Question: How do you view the current role of the Land Company in the development of Whistler?

W. Doug Fox – Vice-President of Finance & Operations – Whistler Village Land Co.

It’s very simple – our role is to develop the remaining private sites in the village in conjunction with the private sector. That always has been the role and still it.

The main role of the Land Company is not promoting and marketing. The specific role is developing sites for sale to the private sector. We don’t have anything if we don’t have the sites.

Mike Vance – Coordinator of Planning and Design – Whistler Village Land Co.

Ideally, if economic conditions were better, the Land Company would remain involved in planning, design and servicing of Whistler Village throughout the completion of the project.

But under present conditions, the Land Company can’t stay as involved as it has been in the past in planning and design coordination.

A lot of operation of the village – planning and design – will now have to be assumed by the municipality.

David O’Keefe – Skier Services and North Side Coordinator – Whistler Mountain Ski Corp.

Originally it was a coordinating body to market and sell the land available in the new Town Centre.

Right now it should positively continue along that line. Unfortunately we’re in a time of buyer restraint, but that doesn’t mean we should stop the whole thing.

The mandate has been set, and since times are more difficult the Land Company should be going even further afield to market land sites.

Greg Griffith – Photographer – Owner of Mountain Moments

It should be a decreasing role in the future. Municipal staff and our elected officials should now be the ones making the types of decisions the Land Company has been handling.

I think it’s great the Land Company got things going, but now they should be winding down gracefully since the Town Centre is rapidly approaching fulfillment of its initial mandate.

Sid Young – Alderman – Land Company Director – Travel Agent

I don’t see it as any different than it ever has been.

Although, because of the level of development which has occurred to date, I do see the possibility of reducing the size of the Land Company and therefore its operational costs.

Al Raine – Executive Director – Whistler Resort Association

The reality is that is number one objective must be its own survival.

Its number two objective should be the completion of Village Stroll and the main village core, as well as the Sports & Convention Centre.

Ideally, it also should be looking at a leadership role in terms of providing tourist services and a tourist product.

The White Gold Estate That Isn’t

By the early 1970s, various developments had begun to appear in the Whistler area spurred on by the growing success of Whistler Mountain. Some of these projects can still be found in the valley today, but many of the developments started in the late 1960s and early 1970s never realized the entirety of the developers’ plans; the original plans for both Adventures West and Tamarisk called for far more units and facilities than can be seen today (Tamarisk was meant to include over 400 units and a “condo-lodge” that would contain a cocktail lounge and dining facilities). Another development that would look very different if the full plans had been constructed is the neighbourhood of White Gold.

According to a pamphlet in the archives, the Ambassador Development Corporation of Canada Ltd. (ADCC) was planning to build “a whole new community.” When first promoted, The White Gold Estate was to include large cabin lots, condominiums, a shopping area and a hotel complex spread over 172 acres. The developers claimed that they would keep a large portion of the natural setting intact, “retaining as much of the park-like landscape as possible.” The serviced cabin lots were described as being planned “very carefully” to leave as many trees as possible untouched, both to create a “serene” atmosphere and to guarantee privacy for the owners.

The floor plans for condos planned for The White Gold Estates. Brown Collection.

A number of these lots had already been sold by the 1970s, with some cabins already under construction. In the fall of 1970 an advertisement in Garibaldi’s Whistler News offered lease-to-purchase lots with a deposit of $250 and three-bedroom cabins available from $16,800. That winter it was reported that Nancy Greene and Al Raine hoped to be settling into their new cabin in White Gold in the new year and by 1972 it was not uncommon to see houses in White Gold advertised for rent or sale.

While some roads and cabin lots were constructed, other parts of ADCC’s plans never came to fruition. The White Gold Estates plans included a commercial area of shops off of Highway 99 near the existing Ski Boot Lodge Motel that opened in 1970. Luxury one and two-bedroom condos were to be constructed, for which a “qualified management staff” would be provided to look after the units during the owners’ absence or even handle arrangements to rent out units for owners. According to a map included in the ADCC’s pamphlet, an artificial lake was proposed in the middle of what today is protected wetlands. Along with the lots that make up today’s White Gold, cabin lots would have extended from Fitzsimmons Creek to Highway 99 and even onto the other side of the highway.

This map shows the planned lots for The White Gold Estates. The yellow appear to be cabin lots, extending beyond today’s streets through the protected wetlands by Fitzsimmons Creek and even across Highway 99. Brown Collection.

There is not much information in the archives about the ADCC or why their plans for The White Gold Estate were not completed. It appears that the company was dissolved by 1979, though it is unclear why. By the mid-1970s, however, the ADCC had completed the four roads that currently make up White Gold: Nancy Greene Dr. (fittingly named for one of the neighbourhood’s early residents), Toni Sailer Ln. (the Toni Sailer Ski Camps had been operating for several summers by that time), Fitzsimmons Rd. (running parallel to Fitzsimmons Creek), and Ambassador Crescent (presumably named for the development company that built it). Like other projects from that time, the development that we find in White Gold today is only a part of what was envisioned by early investors in the Whistler valley.

According to the ADCC, this development was “only the beginning.” Brown Collection.

Directing Ski Traffic

As many people who have worked at small or relatively new organizations (and even some larger, more established ones) know, it is not unusual for one’s job to include many duties that would not necessarily be found in the job description.  Sill, you generally wouldn’t expect to see a company’s president and administrative manage, along with another organization’s general manager, out directing traffic in the dark.  That, however, is exactly what happened in 1980 when Blackcomb Mountain experienced its first traffic jam.

Go-carts and formula cars demonstrate the turns of a freshly paved Blackcomb Way, which experienced solid lines of traffic on Blackcomb’s first busy weekend.  Whistler Question Collection.

According to Lorne Borgal, Blackcomb’s administrative manager, the issue occurred when Blackcomb had one of its first “big weekend days.”  Skiers spent the day on the snow, had a great time, and then all tried to leave.  While in his office at Base II about 4 o’clock, he realized that it had been a while since a car had left the parking lot.  They were all lined up, idling and waiting to go, but traffic was not moving.

Borgal, Blackcomb’s president Hugh Smythe, and Al Raine (then the general manager of the Whistler Resort Association) jumped in a pickup truck and drove the wrong way down Blackcomb Way to find the source of the gridlock.  Unfortunately, some of the cars saw this and followed them down, creating two lines of cars and no way back up the road.

The location of the administrative offices provided a great view of the parking lot and Blackcomb Way. Greg Griffith Collection.

The problem, they discovered, was that the northbound traffic on the highway form the Whistler Mountain gondola base was not allowing any car to leave the Village area.  At the time, there was no traffic light and only one entrance onto the highway, controlled by a stop sign.  It was also dark and snowing.

Smythe, Raine and Borgal began directing traffic.  As Borgal recalled, “We had all the parking lots in the valley merging onto the one little road out… There was no flashing lights or anything, there was just the little glow there, […] and I was the idiot who stood out on the road.  You’re out in the road, in the dark, flashing a little flashlight, trying to get these guys to stop to get some people out of the valley.”  The fact that gondola traffic had never had to stop before didn’t make the situation any easier.

Traffic attempts to merge onto Highway 99 from Village Gate in the snow, still a problem spot at times. Whistler Question Collection.

At one point, the local RCMP did come by, putting on his lights and asking what was going on.  When told about the problem, however, he decided that the Blackcomb staff had it in hand and left.  Directing traffic became another of the many “amazing things to do” that marked the early operations of Blackcomb Mountain.

Though this season has certainly been different, it has not been uncommon in past years to see lines of cars backed up through the Village at the end of a good snow day, much as they would have been forty years ago.  Directing traffic, however, in included in job descriptions now and those who do it get proper lights and signage.  Next week, we’ll be taking another look at mountain employees (temporarily) taking on duties outside their given roles, this time on Whistler Mountain.

Eldon Beck Comes to Whistler

It is a commonly held belief that Whistler would be very different today if it were not for the influence of Eldon Beck.  Beck, a trained landscape architect from California, is often credited as the visionary behind the Whistler Village, which he began working on in 1978.

In 1972, Beck’s firm was hired by Vail, Colorado, to consult on a community master plan.  The plan aimed to resolve some of the community’s traffic issues and create a pedestrian-centred village.  From 1972 to 1978, Beck worked with Vail as their primary consultant, a time he described as forming the bulk of his early mountain planning experience.

Eldon Beck stands in the centre, discussing the Whistler Village with an unidentified group. Eldon Beck Collection.

By 1978, the Resort Municipality of Whistler (RMOW) had spent three years discussing, consulting, planning, and working hard on a town centre to be built on what had been the dump.  The site and funding, from both the provincial and federal governments, were secured; the RMOW, however, did not yet have a final plan for the site.

Terry Minger, who had been the general manager of Vail and would become the president of the Whistler Village Land Company, introduced Beck and Al Raine, the provincial appointee to the Whistler municipal council.  Though Beck described the existing plans for the town centre as a grid plan “like a little city” which “felt like a mini-Vancouver,” there were parts of the council’s plans that excited him.  They wanted to build a pedestrian village (the early plans included a pedestrian spine that was intersected with vehicle crossings) with lots small enough that they could be bought and developed by local developers.  Beck was asked to come take a look and modify the plans, which he felt imposed a building plan on the natural environment rather than letting the land guide the plan.

The Whistler Village under construction, under Beck’s watchful eye. Eldon Beck Collection.

Beck first arrived in Whistler in September 1978.  According to him, his first impression of the area was not of the mountains but of being overwhelmed by the fragrance of the forest.  It was cloudy, as can often by the case in September, and Beck had to trust Raine when he “swore up and down there were mountains.”

The weather did clear up and Beck was able to gain an idea of the site’s natural surroundings, though the site was somewhat overgrown and some of the sightlines were hard to make out.  To get a good view of Fissile Peak, Beck decided to “elevate” himself, or climb as high up a tree as he could (he later claimed this blew Raine away and ensured he got the job).  As he remembered it, he was then taken to someone’s garage where he was introduced to the council and asked to come up with something for their next meeting.

Eldon Beck and Drew Meredith speak at the event on the development of Whistler Village in 2019.  Whistler Museum Collection.

In the foreward to Beck’s book Edges, Raine claimed that the Village Stroll and some of the buildings of the Whistler Village began to appear on Beck’s sketch book within the next 24 hours.  His plans were presented to council three days later and quickly endorsed.  What was supposed to have been a modification of the existing plans had become a wholly new design.

Beck’s visit to Whistler in 1978 was the first of many (he was most recently here last October, when he participated in a speaker event on the development of the Whistler Village) and the beginning of a longstanding relationship with a town he describes as “a happy place.”