Tag Archives: Resort Municipality of Whistler Act

‘Skiing is a Sunset Industry’

Posted on December 6, 2022 | Leave a comment

Have you ever been told something wouldn’t work, and then tried it anyway? Luckily for everyone who enjoys Whistler, that is exactly what the early council and planners did when they were told that Whistler would never be a destination resort.

Before the development of Whistler Village, when the lifts only went from Creekside, a moratorium on development was put in place to prevent haphazard development across the region until a community plan could be completed. By 1973 speculators and developers had started to buy land throughout the valley with plans for hotels and commercial developments, individuals hoping to strike it rich by personally creating a destination resort on private land. With a background in community planning, Bob Williams, then Minister of Lands, placed the moratorium on commercial development until further studies could be completed.

Initial investigations in 1974 recommended the development of a community with a single town centre on crown land near the then-garbage dump. This site was recommended due to the close proximity to both Whistler and Blackcomb Mountains and because it was crown land, thus providing more control over the development than if the town centre was developed on private land. Absolutely critical for the success of Whistler, the report prepared by James Gilmour also recommended that a special form of local administration govern Whistler, with more planning control than a typical municipality to ensure that the resort met the expectations and needs of the province. Following this, the Resort Municipality of Whistler Act was introduced in 1975, and the first local council elected and sworn in that same year.

The site of Whistler Village in 1979. The incredible growth of Whistler has certainly gone against the opinions of many experts who believed the conditions were wrong for a destination resort. Whistler Question Collection.

Continuing as per provincial government recommendations, the community plan was developed and shared for community consultation in L’Après in January 1976. After much friction and to-and-fro, the community plan was approved and the council could get on with planning the Whistler Town Centre. In 1977/78 consultants were brought in from around North America, including Stacy Stanley, SnoEngineering and others, to examine trends within the snow industry. The team of expert consultants examined trends, tracking baby boomers and came to the conclusion that “one of the sad things about skiing, is that it is a sunset industry”.

According to Jim Moodie, one of the project managers from Sutcliffe, Griggs and Moodie, there were some other big strikes against Whistler that they were warned about. “Some of the reports looked at Whistler and said ‘as a destination resort you’re in trouble because Vancouver isn’t an International Airport. You’re at the end of a really crappy road. And you’re in a coastal climate zone where it rains most of the time’. We said ‘yeah, that’s cool, but we’re going to have a ski resort’.”

Skiing on Whistler Mountain when there were two t-bars at the top. Expert consultants in the 1970s predicted that the popularity of skiing would only decrease in the future as the population aged. Whistler Mountain Collection.

Despite these reports, the council was unfazed. On the 21st of August, 1978 over a hundred locals and visiting members of the press celebrated the beginning of construction for the new Whistler Village Town Centre. As well as driving the bulldozer to turn the first soil, Mayor Pat Carleton chaired a conference for media personnel where he noted that “one of the best ski area resorts in North America isn’t good enough for me…To be number one just takes a little longer.” And so it did. Whistler was voted number one ski resort in North America in 1992 by Snow Country Magazine, starting a flow of accolades and number one rankings.

Even the experts could not predict the future, with snowboarding, freestyle skiing and mountain biking all adding to the numbers and allure of our destination resort. Today the tourism challenges facing Whistler are very different to the days when we worried that no one would visit.

Pat Carleton and Whistler’s movers and shakers showing the BC Provincial Government around the village under construction in September 1980. Whistler Question Collection.

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Posted in Arts & Artists, From the Archives, Mountain Culture, Museum Musings, Ski-Town Stories, Whistler: A Town

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Whistler at 22% Interest – Part 1

Posted on June 28, 2022 | 3 comments

In the early 1980s, just as the development of Whistler Village was starting to boom, the economy bottomed out and interest rates skyrocketed. Whistler Village was left with 27 unfinished lots as owners, developers, and contractors were going bankrupt at unprecedented levels. Remembering the mess left behind as construction halted, Drew Meredith said, “Imagine standing in Village Square looking up towards Mountain Square and all you see is half finished concrete foundations with rebar sticking out of it. Rusty, dirty rebar. The stroll was there but on both sides of the stroll was just chaos. Very tough to sell that to anybody who wants to come for a holiday.”

Construction in Whistler Village halted when the economic crisis of the 1980s reached Canada leaving many lots unfinished. Eldon Beck Collection.

Canada’s inflation had accelerated throughout the 1970s, reaching over 10% in 1980. To curb inflation, the Bank of Canada raised interest rates to a peak of 21%, however inflation remained high. During this time interest rates for home loans reached 22% and Canada went into a recession. To top it off, in November 1981 the federal government ended the Multiple-Use Residential Building (MURB) program of tax credits. With multiple-use residential on the second and third floor of every building, much of Whistler Village was constructed with the understanding that MURB would provide tax incentives for investors. With the MURB program coming to an end many investors poured the foundations quickly to make use of these incentives before it was too late.

While some developments in the new Whistler Village had opened, most were just a foundation as the economic crunch really hit. Whistler had prioritised small developers in the building of the Village and many struggled to continue and could not pay their land taxes.

Aerial view of the construction in Whistler Village, December 1980. Whistler Question Collection.

The Whistler Village Land Company (WVLC) was a non-profit arm of the municipality incorporated in 1978 to oversee the sale and development of the Village. As land was sold, the WVLC would use the income to pay their liabilities, including loan repayments and development costs for municipal assets, notably the Arnold Palmer Golf Course and the Resort Centre intended to host a pool and ice rink (eventually the province dictated that the Conference Centre would be built instead). However, in the early 1980s when more lots were placed on the market they would not sell. To further financial woes, in July 1982, only 60% of taxes were paid to the municipality on time and they could charge a maximum of 10% on late payments, less than the bank’s interest rates. Between 1981 and 1982, the municipality’s capital budget was almost halved from $1 million to $650,000 and in 1982 municipal staff took a 2.5% pay cut.

With finances in dire straights, WVLC staff were let go and WVLC operations transferred to the municipality. With debts of approximately $8 million, no way to pay them, and creditors knocking, concerns were mounting that the banks would repossess assets worth far more than the loan amount. Banks could then sell these lands independently to developers, while the government would get nothing for the sale and still have to pay liabilities.

Bringing in the big guns. New Mayor Mark Angus takes Lands Minister Anthony Brummet and Assistant Deputy Lands Minister Chris Gray for a tour of the rebar with WRA Executive Director Earl Hansen in January 1983. Whistler Question Collection.

Whistler went to the provincial government for assistance. On January 6, 1983 it was announced that Whistler Land Company Developments, a new Crown corporation, had acquired the assets and liabilities of WVLC for $1. Government studies showed that all outstanding debts would be paid with future land sales and continued development would create many jobs, plus the expected revenue from tax and tourism. While there was uproar at the time about a taxpayer bailout, the provincial government went on to recoup far more than the initial investment through the land sales of Village North, and today Whistler brings in 25% of BC’s annual tourism revenue.

Looking at some of the unfinished construction in Whistler Village. Whistler Question Collection.

Hear how some of the Whistler community dealt with the economic crisis next week in Whistler at 22% Interest – Part 2.

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Posted in From the Archives, Mountain Culture, Museum Musings, Ski-Town Stories, Whistler: A Town

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Designing a Community

Posted on June 14, 2022 | Leave a comment

Some town centres grow organically as the population grows. Whistler was not one of those towns. Instead, Whistler was carefully planned to ensure the growth of a vibrant, happy and healthy community. If you have recently been enjoying some of the few moments of spring sun on one of Whistler’s many patios, you can thank Eldon Beck, the early council, and Whistler’s planning and project management team.

Early sketches of Whistler Village show how sunlight, views and wind direction were accounted during the planning.

The first resort municipality in BC formed in 1975, the Resort Municipality of Whistler (RMOW) was an experiment that gave the RMOW far more control of the land, development and community than was typical for a municipality. When Phase 1 of the Town Centre went to development bid in 1978, the 12 parcels had strict covenants for use and planning restrictions attached. It was also divided into small parcels to ensure that local owner-developers could buy land parcels, keeping it in the community and ensuring that one large conglomerate would not and could not buy the whole village.

A community is not complete without local people, and much research went into how best to encourage residents and visitors alike into the Village and make sure the centre of town was full of life. According to Jim Moodie, from the project management team of Sutcliffe, Griggs and Moodie, who were tasked with preparing the development plan for the Town Centre, “We didn’t want a whole strip of T-shirt shops”.

The location of the grocery store, drug store, hardware store and liquor store were carefully placed to ensure local residents had a purpose for going into the Village. They can still be found in their original location. Additionally, Tapley’s Pub opened in it’s current location in January 1981. As the first pub in the Town Centre, it was important to open Tapley’s Pub early in the development process to ensure that the construction workers had somewhere to go that would encourage them to stay in the Village during their leisure time.

Tapley’s Pub in May 1980 as the roof is going on. Still the early days of Whistler Village with very few buildings. Whistler Question Collection.

To further ensure there would be enough people to support the businesses, mixed-use rental and residential housing was required to be built over most of the commercial premises. In planning, building height and roof angle were specified to maximise the natural sunlight, and patio locations were carefully laid out. Unsurprisingly, this level of control and direction was not popular with some developers who, throughout the construction of all phases of the Village, tried to be the exception – offering more money to get an exemption from building residential rooms, underground parking, or to keep their outdoor patio closed. However the covenants for each build were clearly and carefully laid out from the beginning, leaving little room for interpretation, and each completed stage of Whistler Village is very similar to the final plans, even down to how people walk through the Village stroll.

When Eldon Beck designed the Village it was to feel connected to nature, with the stroll set out to create a natural flow of people, encouraging people to slow down and spend time with one another. Similar to a meandering river, where the Village stroll gets wider you often see people slow down and gather as they stop to talk to friends or take in their surroundings, exactly as the planners hoped.

Whistler Village under construction, November 1979. The copper beams of Tapley’s Pub can be seen in the middle left.  Hearthstone Lodge and Blackcomb Lodge are also under construction. The first completed building in the Village was the Public Service Building top right, and the old Myrtle Philip School is on the top left. During the construction of the Village the near-constant noise of the pile driver could be heard in White Gold. Whistler Question Collection.

As Whistler ticked into the 1980s the Village was coming along nicely with the development of Phase 1 well underway, however, there were economic clouds on the horizon. Soon the Canadian economy would tank, sky rocketing interest rates over 20% and temporarily halting the formerly-booming development, creating new challenges for the fledgling Whistler Village.

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Posted in From the Archives, Mountain Culture, Museum Musings, Ski-Town Stories, Whistler: A Town

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What is the WRA?

Posted on October 12, 2021 | Leave a comment

In late August 1979, the government of British Columbia introduced an amendment to the Resort Municipality of Whistler Act (the legislation that established Whistler as a municipality in 1975) that would allow for the creation of a resort association. According to section 14.1 of the Act, the purpose of such an association would be “to promote, facilitate and encourage the development, maintenance and operation of the resort land.” Due to this legislation, the Whistler Resort Association (WRA) began operations in 1980.

There were no other resort associations in British Columbia at the time, though several examples could be found in American resorts such as Sun Valley, Aspen, and Vail. In their October 19779 newsletter, the Whistler Village Land Company (WVLC) wrote that “The concept of a destination resort and of a resort association are both new to Canada, and that is perhaps why some misunderstandings have arisen.” Though they did not detail what kind of misunderstandings had occurred, the WVLC did go on to provide and explanation of the purpose and structure of the WRA.

Land Company President Terry Minger delivers a presentation to Whistler Rotary about the purpose of the Whistler Resort Association. Whistler Question Collection.

The WVLC stated that the main purpose of the WRA was “to ensure the success of Whistler,” mainly through marketing. Marketing Whistler included promoting and advertising the resort, providing public relations, and making reservations. Their operations would include a computerized central reservation system able to book rooms for large groups such as conferences, a service to handle general inquiries about Whistler, and a central billing system. The WRA would also be able to sponsor events in Whistler, such as concerts and festivals.

The WRA membership was to include those who owned or operated in the (still under construction) Town Centre and the Blackcomb benchlands, as well as anyone owning or operating a tourism related business outside of the “resort land” who chose to join. According to Land Company President Terry Minger, the WRA would function not unlike a shopping centre merchants association or a tenants organization.

Once completed, the WRA was also in charge of operations at the Whistler Conference Centre. Whistler Question Collection.

For the first few years, the WRA was expected to be funded mainly by the WVLC and contributions from the operators of Whistler Mountain and Blackcomb Mountain, organizations who would also make up the majority of the board positions. The proposed budget for their first year of operations was set at $500,000.

Though some had expected the WRA to begin operating as early as late 1979, its bylaws first had to be approved by the provincial government. In March 1980, the Whistler Council voted to receive the new Resort Association Bylaws. By May 1980, all that the Whistler Question had to report was that no statement had been issued by the WVLC, the Council, or the province regarding the passage of the bylaws. Finally, by July 1980, the bylaws of the WRA had been approved and the association could move forward.

The WRA used federal government student employment programs in the early 1980s to provide entertainment in the village, offer tours, and work at the information booth. Whistler Question Collection.

The WRA quickly got to work hiring staff, such as their first executive director Karl Crosby, setting up systems, and marketing the resort of Whistler to the world. There were some challenges in their early years, such as a recession, continued construction, competing demands of members, and various changes in management (past general manager Peter Alder once said that for a period the WRA “went through managers like they went through coffees in the morning”) but the WRA remained a visible force promoting Whistler. They set up information booths at travel displays outside Whistler, coordinated visits for tour operators and conference organizers to show that Whistler was capable of, produced maps and directional signs in the valley, helped sponsor events such as the Fall Festival, Winterfest, and the first street entertainment program, and in 1981 introduced Whistler’s first mascot, a marmot named Willie Whistler. By 1986, membership of the WRA had grown to over 600 entities.

The WRA continues to operate in Whistler, promoting Whistler as a destination resort, operating a computerized central reservation system, and more, though today they are much better known as Tourism Whistler.

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Posted in Museum Musings, Whistler: A Town

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