Tag Archives: Whistler Village

Taking Over the Town

If you were in Whistler in February or March 2010 (or any time during the multi-year lead up), there was no missing that Whistler was acting as the host resort for the Olympic and Paralympic Winter Games. While Whistler continues to host international competitions today, races rarely saturate the valley in the same way. This was not the case, however, when Whistler first began hosting World Cup Downhill races over forty years ago.

Thousands of people crowded into Village Square following the Molson World Downhill in 1982. Whistler Question Collection, 1982

Despite being cancelled, Whistler’s first World Downhill race on March 7, 1979, still drew a large crowd to watch the racers fly down hill “unofficially.” In 1982, when Whistler’s first successful World Downhill race ended on the north side of Whistler Mountain, thousands of people crowded into Village Square to congratulate the winners. Looking back at copies of the Whistler Question from 1983 and 1984, it quickly become apparent that Whistler had big plans for the Molson World Downhill in March 1984.

The Molson World Downhill in Whistler was more than just a race; it was also the centrepiece of a multi-day festival called Winterfest. With more than 20,000 visitors expected for the race, Winterfest aimed to extend the World Cup excitement in the valley and attract spectators to stay beyond the day of the race.

Even though Whistler was aiming to welcome the world in 1984, the Whistler Conference Centre wasn’t quite ready to host Winterfest yet. Whistler Question Collection, 1984

Winterfest was organized in just a matter of months by a committee including Drew Meredith, Brain Moran, Tony Formby, June Paley, Kathie Hicks and Val Lang. In January 1984, the group was still trying to secure a space to hold the larger Winterfest events. They estimated that they needed to be able to accommodate between 1,600 and 2,000 people and wanted space for a 225 m2 dance floor and a beer garden. While today the Whistler Conference Centre would be an obvious choice, the convention centre was still under construction. Winterfest even thought of using the unfinished building but WLC Developments decided that the safety of the public could not be guaranteed. Instead, Winterfest began looking for a place to erect an 1,100 m2 tent, finally settling on the parking lot of the Whistler Golf Course. Other smaller tents were also place throughout the Village.

Winterfest ran from March 5 to 11, with the Molson World Downhill taking place on Sunday, March 11. Winterfest events included an art show at the Blackcomb Lodge featuring local artists, a Winterfest Queen competition, a torchlight parade and fireworks display, a casino night, and performances from Doug and the Slugs at the main dance floor. There were also helicopter tours, a cross-country race, barrel staves races, and even a Samsonite Suitcase Race on Blackcomb Mountain. For the celebrities who took part in the suitcase race, Saturday night featured the Winterfest Grand Ball with food provided by restaurateur Umberto Menghi in the “Myrtle Philip Ballroom,” also known as the school gym.

Like in 1982, the official race presentations packed Mountain Square. Note the Whistler Singers next to the main stage, ready to sing the American national anthem. Whistler Question Collection, 1984

Even before Winterfest began, there was a lot of excitement in the valley around the Molson World Downhill. There was a weekly countdown to the race in the Question featuring articles on different race-related topics, from the racers themselves to the timing equipment that had been used at the Olympic Winter Games in Sarajevo earlier that year. When asked who they thought would win the race, Whistler residents had thoughtful opinions that showed that many of them were familiar with at least the top racers from various countries. The local choir, the Whistler Singers, had even learnt the national anthems of the competing nations so that they could be ready to perform at the opening and closing ceremonies no matter who won.

We’ll be taking a closer look at different features of the 1984 Winterfest and World Cup Downhill over the next while – if you have a favourite memory of the events, please let us know at the Whistler Museum!

A New Whistler Museum

People come into the Whistler Museum every day and are inspired to share their own stories. “I remember when I was looking at real estate in Whistler in the 1970s. Lots next to the garbage dump were selling for $10,000 but I was scared of bears so didn’t buy one.” That garbage dump is where Whistler Village now sits.

The site of Whistler Village prior to development. Whistler Question Collection.

A recent favourite was when a longtime local told us about volunteering for a race on Whistler Mountain. One of the chairs fell from the Orange Chair, and instead of stopping it and doing tests they were instructed to hide the chair in the trees so no one would see what had happened.

When Jim McConkey was visiting from Denman Island earlier in the year he casually brought up how Bob Lange brought him a prototype of a plastic lace-up ski boot to try, back when boots were exclusively made from leather. According to Jim, “I tried it and said, ‘You’re on the right track but you’ve got to make a buckle boot.’ That was the first plastic boot there was.”

There are so many unique stories about Whistler and the people who call, or have called this town home. 60 years ago there was no skiing on Whistler or Blackcomb Mountains, instead, the valley was mainly used for logging and summer tourism which revolved around fishing.

When Whistler Mountain first opened in 1966 visitors travelled to the lifts on a gravel road that was only plowed once a week. Whistler became a municipality less than 50 years ago, and when it was incorporated there was no sewer or town water in the valley, and many people relied on the manual collection of water from the lakes or creeks.

Creekside during construction of the ski resort in 1965. Janet Love Morrison Collection.

According to the 2021 census data, the median age of the population in Whistler is 35.6. This means that more than half of the population of Whistler was around before the mountains allowed snowboarding. Even more recent was the opening of the bike park. Most people would remember a time before the bike park, and Crankworx, now a global celebration of mountain biking, started in Whistler in 2004.

A lot has changed! Regularly we are told the only thing in Whistler that hasn’t changed since opening are the lift lines. The Whistler Museum and Archives Society was started in 1986 to document these changes so people could remember a time before skiing. Our mission is to collect, preserve, document, and interpret the natural and human history of mountain life, with an emphasis on Whistler, and to share this with the community to enrich the lives of residents and guests.

Like plenty of other Whistler institutions throughout history, we are currently housed in a temporary trailer. The trailer that we call home started its life as the Canada Post building in Creekside. In 1994 it was moved into the village, and the library moved in in 1995 until it found its permanent home in 2008.

There are a few challenges with our temporary home. Preserving archives and artefacts for future reference and exhibits relies on specific temperature and moisture controls so materials do not degrade. The building that we have currently is hard to keep within these parameters. Storage space is also limited so much of our collection is offsite in uncontrolled environments. This puts the collection at risk and we would love to keep it under stricter conditions for improved protection, which we could do in a new museum.

The Canada Post building in 1978. It would go on to become the library and then the museum. This is the same building the museum calls home today. Whistler Question Collection.

A bigger footprint will also mean we can share more of Whistler’s stories with the community. Whistler’s history is quite unique, we have had a big global impact for such a small town, and we want to be able to protect and celebrate this for generations to come.

On December 6th, the Resort Municipality of Whistler agreed to a lease of municipal land to the museum for a 60 year term. Sixty years ago Whistler was not a ski town, and in another 60 years who knows what will happen? Whatever the future looks like, we hope the Whistler Museum will be around to capture and celebrate our history.

Look out for more exciting information related to the new museum facility in the coming months.

Much in Whistler has changed since the Whistler Museum opened in the trailer on Main Street, next to the library in 1995. Mayor Ted Nebbeling and Sara Jennings unveil the sign during the grand opening. Petersen Collection.

‘Skiing is a Sunset Industry’

Have you ever been told something wouldn’t work, and then tried it anyway? Luckily for everyone who enjoys Whistler, that is exactly what the early council and planners did when they were told that Whistler would never be a destination resort.

Before the development of Whistler Village, when the lifts only went from Creekside, a moratorium on development was put in place to prevent haphazard development across the region until a community plan could be completed. By 1973 speculators and developers had started to buy land throughout the valley with plans for hotels and commercial developments, individuals hoping to strike it rich by personally creating a destination resort on private land. With a background in community planning, Bob Williams, then Minister of Lands, placed the moratorium on commercial development until further studies could be completed.

Initial investigations in 1974 recommended the development of a community with a single town centre on crown land near the then-garbage dump. This site was recommended due to the close proximity to both Whistler and Blackcomb Mountains and because it was crown land, thus providing more control over the development than if the town centre was developed on private land. Absolutely critical for the success of Whistler, the report prepared by James Gilmour also recommended that a special form of local administration govern Whistler, with more planning control than a typical municipality to ensure that the resort met the expectations and needs of the province. Following this, the Resort Municipality of Whistler Act was introduced in 1975, and the first local council elected and sworn in that same year.

The site of Whistler Village in 1979. The incredible growth of Whistler has certainly gone against the opinions of many experts who believed the conditions were wrong for a destination resort. Whistler Question Collection.

Continuing as per provincial government recommendations, the community plan was developed and shared for community consultation in L’Après in January 1976. After much friction and to-and-fro, the community plan was approved and the council could get on with planning the Whistler Town Centre. In 1977/78 consultants were brought in from around North America, including Stacy Stanley, SnoEngineering and others, to examine trends within the snow industry. The team of expert consultants examined trends, tracking baby boomers and came to the conclusion that “one of the sad things about skiing, is that it is a sunset industry”.

According to Jim Moodie, one of the project managers from Sutcliffe, Griggs and Moodie, there were some other big strikes against Whistler that they were warned about. “Some of the reports looked at Whistler and said ‘as a destination resort you’re in trouble because Vancouver isn’t an International Airport. You’re at the end of a really crappy road. And you’re in a coastal climate zone where it rains most of the time’. We said ‘yeah, that’s cool, but we’re going to have a ski resort’.”

Skiing on Whistler Mountain when there were two t-bars at the top. Expert consultants in the 1970s predicted that the popularity of skiing would only decrease in the future as the population aged. Whistler Mountain Collection.

Despite these reports, the council was unfazed. On the 21st of August, 1978 over a hundred locals and visiting members of the press celebrated the beginning of construction for the new Whistler Village Town Centre. As well as driving the bulldozer to turn the first soil, Mayor Pat Carleton chaired a conference for media personnel where he noted that “one of the best ski area resorts in North America isn’t good enough for me…To be number one just takes a little longer.” And so it did. Whistler was voted number one ski resort in North America in 1992 by Snow Country Magazine, starting a flow of accolades and number one rankings.

Even the experts could not predict the future, with snowboarding, freestyle skiing and mountain biking all adding to the numbers and allure of our destination resort. Today the tourism challenges facing Whistler are very different to the days when we worried that no one would visit.

Pat Carleton and Whistler’s movers and shakers showing the BC Provincial Government around the village under construction in September 1980. Whistler Question Collection.

Best in Snow – The Volkswagen Beetle

Snow tire season is upon us! Even through snowy and icy conditions you will see all types of vehicle tackling the Sea to Sky Highway today. Fifty years ago, however, one car dominated the snow, and that was the Volkswagen Beetle.

In the 1960s, Volkswagen touted the VW Beetle as the best car for driving in the snow, and North America listened. In one famous commercial a Beetle is seen driving through snowy conditions. The narrator asks “Have you ever wondered how the man who drives the snowplow, drives to the snowplow? This one drives a Volkswagen, so you can stop wondering.”

George Benjamin’s Volkswagen Beetle on Alta Lake. George Benjamin Collection.

At this time, most American-made cars were rear-wheel drive and had their heavy engines at the front, resulting in little weight over the drive wheels and thus less traction. Despite also being rear-wheel drive, the Beetle did better in the snow because the engine was also in the rear, giving the drive wheels more traction for slippery conditions. Somewhat surprisingly, the narrow wheels also seemed to help because the Beetle cut through the snow rather than riding on top.

In 1965, Cliff Jennings bought his 1957 Beetle before heading out west to Alta Lake. It was not a straight forward journey. “When I arrived in Vancouver, nobody had heard about this new area, so I just headed blindly north. Two hours later, in Squamish I got directions and headed up a steep gravel road, arriving eventually at a dead end with a trailhead signposted to Diamond Head. Back in Brackendale, I hung a right and headed blindly north again on what would now be called a 4×4 road. The first sign of civilisation was Garibaldi and Daisy Lake Dam, which the road proceeded over onto a detour around Shadow Lake through huge puddles that nearly drowned my Beetle. Finally, five hours after leaving Vancouver, I arrived at a big slash clearing and a swampy parking lot in pouring rain.” Cliff had made it to the ski resort!

The Volkswagen Beetle is a little harder to recognise in this photo. George Benjamin Collection.

Jim Moodie arrived in Whistler a few months later once the lifts had opened, also driving up in his Volkswagen Beetle. “People remark about the road being bad nowadays but the road then, a lot of it was gravel, and so it was a frightening experience if we were smart enough to think about it but we mostly didn’t. I can remember one day driving up and the car simply stopped moving forward. At least that’s what we thought had happened. When we got out to see what was happening the Volkswagen Beetle was just plowing up a great big snowdrift in front of it so we couldn’t go anymore.” Good in the snow, but not quite a snowplow.

The imagery of the Volkswagen Beetle was so connected to mountain towns that Whistler Mountain’s 20th Anniversary poster featured a red Volkswagen Beetle driving off into the sunset. In the iconic Whistler poster the car is covered in stickers with skis jammed into the bumper.

The iconic 20th Anniversary poster. Whistler Mountain Collection.

With many people sharing similar memories, it is no wonder the photographs of Volkswagen Beetles in the snow are popular prints at the Whistler Museum. You can see some of the Whistler Museum image collection on Smug Mug.